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Sales Director / The Sustainable Sales Performance Specialist

Errol van der Merwe

That’s what his clients call him. Nearly four decades of making sales teams make target, from PeopleSoft country manager to sales performance consultant to director.

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“An effective sales team that consistently makes target and delivers reliable forecasts does not have to be a headache.”

Errol, in his own words

Track record

35+ years in sales & business leadership
16 years consulting on sales performance at ideaFLOW
57% of sales professionals expect to miss target. The problem he fixes
≤4 wks to first live sales analytics

Route log

  1. 2021 – Current The Sales Collaborative Sales Director
  2. 2006 – 2022 ideaFLOW Business Sales Performance Specialist
  3. 1997 – 2000 PeopleSoft Country Manager

UNISA SBL Advanced Executive Programme · Wits Business School MAP

What he brings to the rope

01

Sales Effectiveness

Salesforce research across 2,900 sales professionals shows reps spend just 34% of their time selling. Errol rebuilds the week around the work that closes.

02

Sales Processes

Select, manage, monitor, analyse and act: pipelines and deal stages that make performance measurable before it becomes a surprise.

03

Sales Enablement

Top performers are led, not found. Coaching and performance management that turns the team you have into the team you need.

Bring Errol to your next sales meeting.